When shopping in Cappadocia, you will be drawn to items such as ceramics, pottery, carpets, antiques, and gold and silver jewelry.
These souvenirs, which are highly popular among tourists, are distinctive and almost entirely handmade. One particular gemstone stands out among them: onyx. Used for decorative objects, onyx comes in shades of red, pink, yellow, and white, and is shaped into various accessories. It is one of the most common answers to the question of what to buy in Cappadocia.
Additionally, the region—particularly the town of Avanos—is renowned for pottery making, thanks to its clay-rich soil. Pitchers crafted from the area's unique red clay have gained worldwide fame. Pottery and pitchers, suitable for both decorative and practical use, are widely sold throughout Cappadocia.
In Göreme, carpets are sold in weaving workshops. As the region is also a major center for wine production in Turkey, bottles shaped like Cappadocia’s "Fairy Chimneys" are also produced here. You can find the perfect item for yourself in the souvenir shops of Ürgüp, Göreme, and Ortahisar.